About Us

Our Story

When you started your business, how did you envision spending your work days? Perhaps you pictured yourself meeting with clients, applying your trade, or finding new ways to innovate and get ahead. Few business owners relish the tasks of reconciliations, payroll management, and balancing the payables with the receivables – but they’re all necessary to running and growing your business. You can trust the professionals at NetBooks Accounting to keep you up-to-date on your financial position. Whether it’s an upcoming surplus, or a potential rough spot in the cash flow, we’ll communicate the information to you in a timely manner and discuss opportunities and options. We’re located in Fort Wayne, Indiana, and although the majority of our clientele is made up of local word-of-mouth referrals, we also enjoy serving a national client base via the Internet and remote access systems. As a Certified QuickBooks ProAdvisor, we’re dedicated to using the software’s features to your maximum benefit. We’re also available to help troubleshoot or answer any QuickBooks questions you may have. With NetBooks as your accounting partner, you can spend more time focusing on growing your business and doing what you love, and less time on bookkeeping and number crunching. Turn to us for honest guidance. We want to be a trusted member of your team.

Our Team



Shannon has been consulting with small businesses for nearly 10 years. After 2 years in public accounting she saw a need to work for small business owners to teach them how to grow financially healthy businesses. She has built on her Master of Accountancy degree from Manchester University by becoming a Certified Profit First Professional and a Certified QuickBooks ProAdvisor. When she’s not meeting with entrepreneurs or assessing their businesses she enjoys time with her husband and 2 children serving in their community, playing and watching sports, marveling at nature or reading a good book.



Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan and what Business Week deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.



Amy graduated in May of 2013 with an Associates degree in Accounting from Ivy Tech Community College. It was during that time that she additionally acquired specialized certificates in Accounting, Bookkeeping and Payroll. She has been married for 13 years to her husband, Aaron; together they have 3 vibrant boys: Alex, Ayden and Austin. During her free time, Amy and her family enjoy attending Avalon Missionary Church, and cheering on their boys who are actively involved in Boy Scouts.



Allison Newland is currently enrolled in Indiana Technical University pursing her Bachelor’s degree in Businesses Administration specializing in Financial services. She and her husband have three children; two boys and a girl. When the weather permits, we enjoy spending the days outside and exploring our city.

First of all, I am so grateful that I found the Profit First model and Shannon Simmons, who has led and supported me for the past two years.

I came across the Profit First model two years ago at a point when my business finances were messy. I had plenty of money coming in, but my finances were disorganized, and I still seemed to be living month to month. As hard as I tried, I couldn’t seem to get control of my business finances.

I read the Profit First book and it made so much sense to me! The model seemed simple, organized and do-able. I reached out to Shannon to help me make sense of my current situation, establish clear goals, help me get started, and hold me accountable.

We checked in on a monthly basis and made shifts to my plan as necessary. Two years later, I am proud to say that I am on it! My business finances are organized, clean, I’m profitable (yeah!), disciplined, in control and motivated.

As you can imagine, not only were my businesses finances messy, but so were our personal finances. My husband and I were so inspired by what the Profit First model did for my business that we started implementing it with our personal finances as well. I am also proud to say that we are a year and a half into implementing this model and it works! We will be debt free by the end of 2016, we have taught our 11 and 9 year old daughters how to use the model (and they help us!!), and most importantly, we have a system and a structure that we hold ourselves accountable to. We now feel confident about how we are spending and saving our money!

Carrie Cunnington

Founder, Cunnington Shift

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