As we welcome in a new year (and maybe a new decade depending on how you count them), it’s a perfect time to reflect on the trends that will impact us and our businesses. Here’s a list for your consideration and reflection.
Trend #1: Sustainability
Concern for the environment has made the list of many companies’ core values. The way businesses are run can have a huge impact on the environment. While we hear a lot of stories about large companies impacting sustainability, we can also do our part as small businesses. In the accounting profession, many firms have gone paperless, transitioning from staplers, paper clips, and filing cabinets to digital storage which greatly reduces their footprint. You can do the same and also consider the cleaning products you use in your facility. There are many great NEWER options out there that do a GREAT job and are environmentally friendly.
Trend #2: The Gig Economy
Young workers often have multiple jobs instead of the 9 to 5 jobs of their parents. This means there is more flexibility than ever before when it comes to hiring and retaining young workers. They can be employees, contractors, outsourced solutions, remote, local, part-time, full time, temporary, or permanent. Sub-trends in this area include more virtual workers and many more opportunities for veterans.
Trend #3: AI – Artificial Intelligence
This trend is impacting the fitness profession in a big way with the ability to find trainers around the world not only at a local facility or upcoming technology that lets The Mirror tell a client how to modify to get the best work out possible. Marketing has also been impacted in a big way through online ads, customer service solutions, and marketing technology. In email, Google is finishing our sentences for us, and chat and other technologies are having fairly effective conversations via bots.
Trend #4: Stories
Storytelling is huge everywhere. People want to know:
- The story behind your business and why you do what you do
- The stories about your customers and the experience they have with you and your services
- The stories from your employees and how it is to work at your organization
Digital communication has moved from text to graphics to video as bandwidth improves. Video makes stories even easier to share. Smart companies will leverage both stories and video going forward to get their message out.
Trend #5: Diversity Expanded
The conversation is no longer about race, gender, and even sexual preference. It’s now about authenticity and being the same person at work and at home. No one is “normal.” But it takes courage to reveal our differences, especially if they are outside the “standard.” Your courage is more likely to be honored in 2020 than it has in prior years.
Trend #6: A WOW Customer Experience
We’ve moved way past the time of “infotainment,” yet the concept is parallel. As businesses, the challenge is how we can deliver an entertaining, positive, and memorable experience while producing the outcomes the client desires.
Trends #7: Drones
So far, drones have made appearances in photography, special effects at conferences, as toys, in movies, and of course, in war. I see them in use for safety reasons, going where people shouldn’t or can’t. They will become more pervasive in 2020 and there will be more rules, protocols, and court cases on their use.
Trend #8: User Interface
The move from desktop to mobile is nearly complete, with only the laggard portion of the population remaining. The move to voice is still a work in progress, and it will steadily continue to gain traction in 2020.
Trend #9: Actionable Analytics
Capturing information digitally gives businesses a huge amount of data to utilize but small businesses have barely scratched the surface of this profitable information. It’s time they started catching up, and that’s something our firm can help you with.
Trend #10: Pace of Transformation
New business models in companies like Tesla, Uber, Google, and Facebook will continue to show up at a rapid rate. The business that’s most nimble will be the one that changes the game or at least stays in it without folding.
Which trends impact your business the most? Which ones speak to you? Feel free to reach out to discuss any of these ideas with us.
When talking with prospects or current clients who we help with profit coaching, one comment I hear a lot is “I really like my…… bookkeeper, tax preparer, coach, mentor etc.” but you feel something is missing. They seem stuck!
This happened to me just over a year ago. I was working with a mindset coach (that I LOVE…and still LOVE) and started feeling stuck but found she wasn’t the right person anymore. I learned SO MUCH but it was time to find someone new, with a new perspective.
Once I found a new person, I made sure that my original coach understood that it had been valuable but I needed more, and I hoped we could remain in touch. Of course she said yes! In fact, I reached out to her recently and she pointed me to some helpful information that was just what I needed.
With my new coach, I have found that I am growing so much in the first 6 months of working together that I know I made the right decision.
My needs had grown to a point where I needed next level help.
I have found this with all types of professionals, whether it is doctors, massage therapists or physical therapists etc. Each one has an area of expertise and sometimes we just need to find someone who can help with the specific situation we are in.
I had a conversation with Mike Michalowicz from Profit First about this. He asked me, “how many coaches do you think I have had?” He didn’t say how many exactly, but he has certainly had more than one.
Do you think the coach that he had at 13 was the same one that got him into College? No! The needs he had at the beginning are not the needs he had along the way or the needs he has now! He is successful, so it seemed good to model this approach myself.
I bring this to you because we hear it all the time from our client’s that they have a bookkeeper that they love or that they get a really good deal from their tax preparer. It is great that you love them as a person…but there may be a reason that you are getting a great deal. Are they guiding and encouraging you to reach further? Or are they simply doing a good job for you.
You want to surround yourself with people who stretch you and encourage you to do more!
What is holding you back from stepping out and getting the help you need to move your business further? I will be honest, we have clients that are outgrowing us here at Netbooks Accounting and we celebrate this! Our goal is to see you be successful, wherever that may be.
I encourage you to take an inventory of those you work with as you move into 2020. Are there areas where you need to uplevel? If you would like to have a conversation about this, we would be happy to do so!
If you still have debt in your business, we recommend 45% of the Profit balance be used as an extra payment towards your debt and 5% be used for some celebration.
Please let us know how you choose to celebrate! It’s fun to share ideas. Who knows? Maybe your idea will make our next post. The remaining 50% will stay in the Profit Account to build a rainy day fund for your business.
Happy Holidays from our family to yours! We look forward to connecting with many of your in 2020!
Best wishes, Shannon and the Netbooks family
Ready to MAXIMIZE Your Profits?
Learn how with a FREE Download of the first five chapters of Mike Michalowicz’s book, “Profit First”.