We’ve all heard the story about the squirrel who works hard in the sweltering heat all summer long, building a next and gathering nuts to store for the winter. When the winter weather arrives, the squirrel is warm and well fed. The squirrel was smart and prepared. Do you have a Squirrel Fund? Are you prepared for lean times?

At NetBooks, we know that fitness businesses have ebbs and flows. It’s important to save in prosperous times for your “winter” months. This makes sense, so why is it so hard to do? There is a behavioral reason for this. It’s called Parkinson’s’ Law, and it is the basis of Profit First. Parkinson’s Law states, “work expands to fill the time available for its completion.”

For most fitness businesses, the beginning of the year is the time to start your extra savings as you see an uptick in either membership or current members increasing their services with you.

How to Build Up Your Savings

​1. When you receive your member payments, pay your regular current monthly expenses first.
2. Net, calculate your average monthly operating expenses for the year. Let’s say that you have average operating expenses of $10,000 each month. Ensure you have that amount in your operating expense account to cover your operating expenses for one month.
3. Pay yourself and set aside taxes using the Profit First method – take care of you and your obligations.
4. Save! Move the remaining funds to a separate savings account. Do not leave it in your operating account. Out of sight, out of mind! As this account builds, you can develop a strategic approach to how you want to use those funds.

Create a Strategic Plan for These Funds

You’ll be surprised how quickly your savings account accumulates. Depending on your business needs and strategic plan, you can use these funds in a variety of ways!

1. Taxes – We all dread tax season, but if you have been planning and saving, it makes tax time less stressful.
2. Cushion – If you have savings, you can use these dollars to supplement your paycheck or operating expenses during your slow times.
3. Grow Your Business – Perhaps you’re considering expanding or renovating your facility or have a piece of equipment you need to purchase. You can use your savings to fund these requirements.

Whatever you decide to spend your savings on, you will sleep better knowing that you have some nuts saved up in the nest for winter.

If we can help with any questions, please contact us at any time.

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